Mission:

To strengthen Nepal’s media sector, promote ethical journalism, conduct research-based policy advocacy, and empower citizens through responsible information dissemination and capacity-building initiatives.

Vision:

To create a transparent, accountable, and informed society by fostering ethical journalism, innovative media practices, and research-driven policymaking, ultimately fostering the formation of a prosperous nation.

The key objectives of the organization are:

1. Strengthening the Media Sector: Ensuring the proper flow of accurate information through digital media, social networks, television, radio, newspapers, FM stations, online news portals, YouTube channels, and other platforms.
2. Contributing to Research and Policy Making: Conducting studies on governance, rule of law, human rights, politics, economy, environment, health, and socio-cultural issues to provide recommendations to policymakers.
3. Enhancing Journalism and Media Professionals’ Skills: Organizing training and workshops to develop the skills and knowledge of media personnel.

4. Social Service and Citizen Empowerment: Running awareness programs for women, children, people with disabilities, senior citizens, and marginalized communities.